President Donald Trump on Tuesday urged Cracker Barrel Old Country Store Inc. to abandon its week-old minimalist logo and restore the chain’s traditional branding. In a Truth Social post, Trump said the restaurant should “admit a mistake based on customer response” and stage a news conference to “make Cracker Barrel a WINNER again,” arguing the controversy has already given the company “a billion dollars’ worth of free publicity.” Cracker Barrel unveiled the stripped-down logo on Aug. 19 as part of a broader $700 million remodel program, eliminating the image of the seated farmer known informally as “Uncle Herschel.” The change drew heavy criticism on social media and led the Lebanon, Tennessee-based company to release a statement late Monday conceding it “could’ve done a better job” explaining the redesign. Chief Executive Officer Julie Masino has previously said customer feedback on remodeled stores has been “overwhelmingly positive.” Investor reaction to Trump’s intervention was swift: Cracker Barrel shares rose more than 5 % in morning New York trading, trimming part of the roughly 14 % decline logged since the rebrand was announced last week. The company is scheduled to report quarterly earnings in September.