Porsche AG said first-half global deliveries fell 6% from a year earlier to 146,391 vehicles as demand weakened in several core markets. The decline deepened the contraction recorded in 2024, when the sports-car maker’s full-year sales slipped 3%. China, Porsche’s largest single market, was the biggest drag: shipments there plunged 28% to roughly 21,300 units, which the company blamed on a softer economic backdrop and intensifying local competition, especially in the premium electric-vehicle segment. In North America, deliveries reached 43,577 units, up 10%, but growth slowed sharply from the previous quarter. Sales in Germany and the rest of Europe also fell, while emerging markets provided only partial relief. Electrified models continued to gain traction. Deliveries of battery-electric and plug-in hybrid cars rose 14.5%, lifting their share to 36% of the total; fully electric vehicles accounted for 23.5%. The Macan remained the brand’s best-seller at 45,137 units, rising 15% year over year, with nearly 60% of those vehicles powered purely by batteries. Executives cautioned that the operating environment is likely to stay challenging in the second half as economic uncertainty persists in China and US momentum cools. Porsche is pressing ahead with its electrification strategy, previewing an all-electric Cayenne SUV slated to reach showrooms in 2026.