Democratic strategists and potential 2028 presidential contenders are beginning to test a more overtly populist, anti-establishment message that borrows tactics honed by Donald Trump’s Make America Great Again movement, according to an Axios analysis published 19 Aug. The report says leading Democrats are shifting toward sharper online confrontations, opting for partisan podcasts over mainstream media interviews, warning about artificial-intelligence threats to jobs and embracing a more unvarnished, sometimes profane, speaking style. The makeover reflects internal anxiety over how to define the party after consecutive election cycles dominated by Trump-era politics. Advisers quoted in the analysis argue that a combative, attention-grabbing posture is essential for breaking through a fragmented media environment and countering Republican attacks on issues such as crime and economic nationalism. While the outlines of the strategy remain fluid, the trend signals that the 2028 Democratic primary field may feature candidates running less on traditional technocratic credentials and more on outsider appeals aimed at disaffected voters.