Analysts Split on Whether Rockstar Will Price GTA VI at $100

Speculation over the launch price of Rockstar Games’ Grand Theft Auto VI intensified after Wedbush Securities analyst Michael Pachter told The Telegraph he expects the base game to debut at $100, a record for a mainstream console title. Rhys Elliott of Alinea Analytics countered that a triple-digit sticker would be counter-productive because Rockstar already generates steady, high-margin income from GTA Online microtransactions. He argued that setting the entry price too high would shrink GTA VI’s potential audience, particularly during a global cost-of-living squeeze, and slow the migration of the franchise’s 215 million GTA V players. Elliott believes Rockstar is more likely to price the standard edition at about $80 and reserve $100-plus tiers for premium bundles that include early access or in-game currency, mirroring other big-budget releases. Take-Two Interactive may clarify its strategy when it reports quarterly results and fields analyst questions on Aug. 7. GTA VI is scheduled to launch for PlayStation 5 and Xbox Series X|S on May 26 2026.