Chuck E. Cheese has introduced Chuck’s Arcade, a standalone gaming concept aimed at adults and “lifelong fans,” expanding the children’s-party staple into a market long dominated by Dave & Buster’s. Ten Chuck’s Arcade venues are already operating in malls across eight states, including Florida, Connecticut, Georgia, Texas and New York, with an eleventh site scheduled to open in August at the Brea Mall in Southern California. The locations blend retro staples such as Ms. Pac-Man, Donkey Kong and Centipede with newer titles like Halo and Jurassic Park, and each is “overseen” by a stationary animatronic figure from the brand’s original cast. Select sites also sell branded merchandise, toys and novelty candy. Chief Executive Officer David McKillips described the spinoff as “a natural evolution” of the nearly 50-year-old brand. Chuck E. Cheese filed for bankruptcy in 2020, emerged under new ownership the following year and has since spent roughly $350 million refurbishing its 500-plus fun centers. The adult-focused expansion is part of that turnaround strategy, designed to keep aging customers engaged while diversifying revenue beyond children’s birthday parties.