A new Google Cloud report produced with The Harris Poll finds that artificial-intelligence tools have become mainstream in game production, with 87% of the 615 developers surveyed saying they already deploy AI agents in their workflows. The study, released at the Devcom developer conference in Cologne on 18 August, canvassed studios in the United States, South Korea, Norway, Finland and Sweden during late June and early July. Respondents pointed to efficiency as the main draw: 94% expect AI to lower overall development costs over the next three years, and more than 90% said the technology is already speeding tasks such as play-testing, localisation and code generation. Forty-four percent use AI to optimise in-game assets in real time, while 47% credit it with accelerating balancing and quality-assurance work. Developers nonetheless flagged unresolved legal and governance questions. About 63% are worried about who owns data and content created by generative systems, with a third highlighting potential risks around player-data privacy and unclear licensing. A quarter said the high cost of integrating AI and difficulties in measuring return on investment remain barriers to wider deployment. The findings come after a bruising year of layoffs and studio closures that has put pressure on publishers to contain ballooning budgets and shorten production cycles. Google Cloud games chief Jack Buser said the survey shows AI is moving from experimental use to a "present-day reality" that is reshaping team structures and spawning new AI-specialist roles across the industry.