Magic: The Gathering announced a crossover collaboration with Sonic the Hedgehog, featuring three Secret Lair drops scheduled for launch on July 14, 2025. The collaboration includes seven new cards revealed exclusively by several gaming media outlets, highlighting Sonic and his friends, including Shadow the Hedgehog. One of the drops focuses on artifacts, branded as the Turbo Gear set. The launch attracted high demand, resulting in long queue times and rapid sellouts, with scalpers reselling the cards at marked-up prices. This crossover represents a notable expansion of Magic: The Gathering's Secret Lair series, integrating popular video game characters into its collectible card game universe.