Amazon has dropped the price of Apple’s Watch Ultra 2 to $649, the lowest level yet reported for the company’s flagship smartwatch. Multiple deal-tracking sites note the figure undercuts all previous promotions, including the retailer’s headline offer during Prime Day earlier this month. The markdown arrives without the membership requirements that accompanied earlier sales and comes as e-commerce platforms intensify back-to-school campaigns. Alongside the Apple discount, Amazon is also advertising an $80 cut on Google’s 45 mm Pixel Watch 3, suggesting broader pressure on premium wearable prices.