Amazon’s 2025 Prime Day, which runs an expanded four-day stretch through July 11, is featuring some of the steepest price cuts yet on wearables, led by Apple’s current smartwatch line-up. The Apple Watch Series 10 has dropped by $120 to a record-low $279 for the 42 mm GPS model and $309 for the 46 mm version—prices that are being matched by select competing retailers. Apple’s entry-level Watch SE is selling for $169, while the higher-end Watch Ultra 2 is listed at $649, $150 below its regular price. The sale marks one of the few times Apple hardware has been discounted this deeply outside of holiday promotions, underscoring Amazon’s push to use Prime Day to draw shoppers in the slower summer stretch. Rival devices are also hitting new lows: Samsung’s Galaxy Watch Ultra is about 40 percent off at roughly $399, and the newly released Oura Ring 4 smart ring is receiving its first-ever markdown, slipping to just under $300. With Prime Day set to conclude at 11:59 p.m. Pacific on July 11, retailers are warning that inventory on the most popular models is already tightening.