Nothing Technology has officially launched the Nothing Phone (3), its most premium and ambitious smartphone to date, priced at £799 (approximately $799). The device introduces a distinctive design language called the "Glyph Matrix," featuring 489 LEDs on the back that display custom images, app alerts, and even mini-games. Powered by the Qualcomm Snapdragon 8s Gen 4 chipset, the Phone (3) offers flagship-grade hardware including a 6.7-inch AMOLED display with a 120Hz refresh rate, a 5500 mAh battery, and a quad-camera setup with four 50-megapixel sensors, including an off-center periscope lens. Running on Android 15 with Nothing OS, the phone promises five years of major Android updates and seven years of security updates. The company also unveiled new over-ear headphones alongside the phone, signaling its intent to compete in the high-end tech market dominated by Apple and Samsung. Early impressions highlight the phone's unique transparent design, rear display innovation, and a blend of polish and playful features, including subtle AI tools. Reviews note the phone’s retro-chic aesthetic and sturdiness, with a teardown revealing a surprisingly repairable build. CEO Carl Pei described the Phone (3) as Nothing's first "true flagship," though he acknowledged it may appeal to a niche audience rather than mainstream users. The device has begun open sales following its launch event in London and is being recognized as one of the most innovative Android devices of 2025.