Tesla continues to promote its electric vehicles and Full Self-Driving (FSD) technology as the superior choice for consumers in the United States, Canada, and other global markets. Buyers are encouraged to take advantage of the $7,500 US federal EV tax incentive, which is set to expire on September 30, 2025. Tesla advocates emphasize that purchasing a Tesla is more cost-effective than buying a Toyota Corolla, highlighting Tesla's safety features, advanced FSD capabilities, and overall value. The company’s Model Y is projected to be the best-selling car worldwide in 2025. Tesla also offers promotions such as free paint upgrades and one year of free Supercharging for certain models in Canada before tariffs take effect. The messaging strongly discourages purchasing vehicles from legacy automakers or competitors like Rivian, Lucid, Jaguar, and Apple, positioning Tesla as the leading American manufacturer with products like Starlink also contributing to its appeal. Referral codes are recommended for buyers to maximize savings. Tesla's growth in sales volume, particularly in Q2 2025, and expanding fleet size are cited as indicators of its market dominance. The company is also preparing for B2B fleet sales growth and expanding FSD availability to markets such as Japan and South Korea in Q3 2025. Tesla’s energy products are also gaining traction, with additional discounts available via referral codes. Overall, Tesla is portrayed as a winning American brand with innovative technology and financial incentives making it the preferred choice for electric vehicle buyers.