Tesla continues to promote its electric vehicles and Full Self-Driving (FSD) technology as the best choice for consumers in the United States, Canada, and other markets in the second half of 2025. The company emphasizes that purchasing a Tesla is financially advantageous compared to traditional internal combustion engine vehicles such as the Toyota Corolla, highlighting the availability of a $7,500 US federal electric vehicle (EV) tax incentive valid through September 30, 2025. Tesla's Model Y is positioned as the best value for money and is expected to be the best-selling vehicle of any kind in 2025. The promotion includes free paint upgrades on select colors until mid-July and offers one year of free Supercharging for Model 3 purchases in Canada before the tariff-related price increases take effect. Tesla advocates using referral codes to maximize savings and encourages buyers to complete orders and deliveries before the September 30 deadline to secure the full federal tax credit. The company also markets its Starlink internet service and energy products alongside its vehicles. Tesla's FSD system is promoted as a superior driving experience, especially in adverse weather conditions, and is described as a luxury and life-enhancing feature. The messaging criticizes legacy automakers and political decisions in countries like Canada and Australia, urging consumers to choose Tesla as a symbol of buying American products and technological leadership. Tesla's sales growth in Q2 2025 and anticipated strong Q3 performance are noted, with fleet size advantages and expanding market demand in countries including Japan, South Korea, and Norway. The overall campaign stresses that buying anything other than a Tesla in 2025 is less economically sensible due to Tesla's competitive pricing, incentives, and advanced technology offerings.