Cadillac demonstrated strong performance in the 2025 FIA World Endurance Championship (WEC) events, notably at the 24 Hours of Le Mans and the 6 Hours of São Paulo. At Le Mans, Cadillac secured the provisional pole position in qualifying and subsequently achieved a front-row lockout during the first-ever two-part Hyperpole shootout, with the No. 12 Cadillac car starting from pole position. This marked 75 years since Cadillac's debut at Le Mans. Notably, Ferrari did not feature in the top six positions at Le Mans, starting only seventh on the grid. Following Le Mans, Cadillac continued its dominance at the 6 Hours of São Paulo, locking out the front row in qualifying and ultimately winning the race with the No. 12 car driven by Norman Nato, Alex Lynn, and Will Stevens. The No. 38 Cadillac finished second, completing a 1-2 finish for the manufacturer. Brazilian driver Dudu Barrichello earned his first WEC pole position in the LMGT3 class at São Paulo and secured a podium finish, with his father Rubens Barrichello expressing pride in his achievement. The 6 Hours of São Paulo race was broadcast live on Bandsports and associated platforms, attracting enthusiastic fan engagement including a track invasion at the Interlagos circuit after the race.