Nintendo has increased the U.S. prices of its eight-year-old Switch console line and several Switch 2 accessories, effective 3 August. The handheld-only Switch Lite now costs $229.99, up $30, while the standard Switch rises to $339.99 and the OLED model to $399.99. Controller prices also climbed: first-generation Joy-Cons are $89.99, and the new Switch 2 Pro Controller carries a $89.99 manufacturer’s suggested retail price, though some retailers are still discounting it to about $85. Overall, the changes amount to price rises of roughly 10–14 percent across most hardware and accessories. The company attributed the adjustments to “market conditions,” a term analysts say covers higher component costs, persistent supply constraints and new U.S. trade barriers. Earlier this month Washington doubled tariffs on imports from Vietnam—where Nintendo now assembles most of its consoles—to 20 percent. While the increases leave the $450 Switch 2 console untouched for now, Nintendo warned that further adjustments "may be necessary," signalling that the current generation could also become more expensive if cost pressures persist. Nintendo’s willingness to charge more comes after a record start for the Switch 2, which sold about 6 million units in its launch quarter. The Kyoto-based company kept its full-year forecast at 15 million units but said tariffs have had “no significant impact” on earnings to date. Breakingviews analysts argue the early sales momentum and the strength of franchises such as Super Mario and Zelda give Nintendo scope to keep flexing its pricing power, though they caution that aggressive hikes risk alienating buyers if U.S. consumer spending weakens.