Airbnb has publicly attributed the problem of overtourism in Europe to hotels, cruise ships, and airlines, emphasizing that these sectors are primarily responsible for the pressure on tourism destinations. The company argues that Europe needs more housing rather than additional hotels to address the housing crisis exacerbated by mass tourism. This stance has been highlighted in various European cities, including Lisbon and Barcelona, where overtourism has led to local residents being priced out of traditional vacation spots and facing increased living costs. Barcelona, in particular, has been described as a testing ground for policies aimed at managing overtourism, with housing shortages at the core of the local backlash. The issue has also been discussed in the context of Japan, where locals feel that the influx of tourists is making travel within their own country more expensive. Airbnb’s call to action urges European policymakers to address the overwhelming impact of hotels on tourism saturation and housing availability.