Netflix released the third and final season of its Korean survival drama “Squid Game” on 27 June, capping a four-year run that helped redefine the streamer’s non-English-language strategy. All six episodes of the season were made available simultaneously. The finale drew 60.1 million views in its first 72 hours, the strongest three-day launch ever for a Netflix series and the first time any show opened at No. 1 in each of the 93 countries where the company publishes a Top 10 chart. Momentum continued: by 8 July the season had amassed 106.3 million views, the best 10-day tally in the service’s history. The surge kept all three seasons of “Squid Game” in Netflix’s global Top 3, underscoring the franchise’s enduring appeal. Netflix celebrated the release with the Seoul Metropolitan Government, staging a parade on 28 June that attracted several thousand fans and highlighted the series’ role in amplifying South Korea’s cultural influence.