Binance Alpha has been actively launching a series of new token listings and airdrop campaigns throughout July 2025. The platform was the first to feature Giants Protocol (G) on July 11, followed by Caldera (ERA) on July 17, which included a HODLer airdrop for BNB holders and trading pairs against USDT, USDC, BNB, FDUSD, and TRY. Caldera, a modular rollup platform for Layer 2 chains, was also listed on other exchanges such as Bybit, Gate.io, and South Korea's Upbit, with ERA trading at $1.5 and a fully diluted valuation of $1.5 billion. Binance continued to introduce new projects including Taker Protocol (TAKER) on July 18, Trusta AI (TA) on July 21, Yala (YALA) on July 22, Alliance Games (COA) on July 23, DePHY Network (PHY) on July 26, and Aspecta (ASP) on July 24. Each listing featured eligibility criteria for users to claim airdrops using Binance Alpha Points, with token amounts ranging from 1000 TAKER tokens to 1,500 COA tokens and 125 ASP tokens. Aspecta, described as a universal price discovery infrastructure, also launched a BuildKey event on July 21 and was set to be listed on KuCoin starting July 24. Binance additionally announced a Booster campaign with Bitlayer Labs starting July 24, offering 30 million BTR tokens. HTX Global introduced a 100% APY earning opportunity for ERA deposits. The Binance Alpha platform has been central to these launches, providing early access and rewards to users through its points system and airdrop portal.