Binance has announced a series of new token listings and airdrop events on its Binance Alpha platform throughout July and early August 2025. The platform will be the first to feature several projects, including PROMPTALE AI (TALE) and Giants Protocol (G) on July 11, Caldera (ERA) on July 17, Taker Protocol (TAKER) on July 18, Trusta AI (TA) on July 21, Yala (YALA) on July 22, Alliance Games (COA) on July 23, Aspecta (ASP) on July 24, Lnfi Network (LN) on July 25, DePHY Network (PHY) on July 26, Verasity (VRA) on July 27, Gaia (GAIA) and Rhea Finance (RHEA) on July 30, Naoris (NAORIS) and PlaysOut (PLAY) on July 31, and Towns (TOWNS) on August 5. Eligible users can claim token airdrops using Binance Alpha Points on the Alpha Events page, with specific point thresholds and first-come, first-served conditions applying to each event. Caldera (ERA), a modular rollup platform enabling developers to launch Layer 2 chains, was listed on Binance on July 17 at 15:30 UTC, with trading pairs including USDT, USDC, BNB, FDUSD, and TRY. ERA is also listed on other exchanges such as Bybit, Gate.io, and South Korea's Upbit, where it trades against KRW, BTC, and USDT. The ERA token opened trading at approximately $1.5 with a fully diluted valuation of $1.5 billion. Treehouse (TREE) launched on Binance Alpha and Binance spot markets in late July, with airdrops available for users holding sufficient Alpha Points. TREE has attracted investment from Lightspeed, Yzi Labs, Wintermute, and Jump, and is also listed on major exchanges including Coinbase, Bybit, and OKX. Binance also launched a $3.2 million BNB Smart Chain trading competition featuring tokens such as ASP, ZRC, YALA, and TA on Binance Alpha, offering enhanced prize pool weighting for limit orders. These developments reflect Binance's ongoing strategy to introduce new blockchain projects and incentivize user engagement through airdrops and trading competitions.