Luisito Comunica, a prominent influencer, was publicly confronted and insulted during a protest against gentrification in Mexico City (CDMX) on July 5, 2025. Protesters accused him of being responsible for rising living costs and labeled him as part of the gentrification problem. The confrontation escalated as some demonstrators shouted insults while others asked for photos. Following the protest, Luisito Comunica faced further public criticism, including an incident with a woman who accused him of supporting foreign businesses over Mexican entrepreneurs. This woman was later contradicted when it was revealed that Luisito was carrying a Spanish brand handbag, Bimba y Lola. The influencer's statements regarding the march have sparked ongoing controversy and public debate.