Demonstrators gathered in central Mexico City on Saturday for a third march against gentrification, convened by the activist group Frente por la Vivienda Joven. The protest set off from the Hemiciclo a Juárez shortly after 14:00 local time to denounce rising housing costs and the displacement of long-time residents. City authorities erected steel barriers around historic monuments and deployed officers from the Secretaría de Seguridad Ciudadana to escort the rally. Tensions flared briefly when participants confronted police near Avenida Juárez, forcing organisers to abandon their original plan to march to the U.S. Embassy and continue instead toward the Zócalo. Traffic on Eje Central Lázaro Cárdenas was halted, and a small group later sprayed slogans inside the Juárez metro station, but officials said the day ended without serious injuries. The protest comes amid sharp increases in living costs across the capital. Data from the national statistics agency INEGI show residential rents in Mexico City rose 4 % during the first half of July, while consultancy Tinsa México estimates a 10 % jump in average rents so far this year. Analysts attribute the pressure to strong demand, high mortgage rates and a limited pipeline of new construction; Forbes México puts the local housing shortfall at roughly five million units. In response, the city government has unveiled the ‘Bando Uno’ programme, combining rent controls and incentives for affordable building, though industry groups warn that implementation details remain unclear.