Fox is buying a 33% stake in the parent of the IndyCar Series and extending their media rights deal. Media partners taking equity stakes in leagues is a trend. Examples: - ESPN and Premier Lacrosse League - TNT & Unrivaled Rumored: - NFL & ESPN https://t.co/OlHlmVnDs3
Fox acquires 33% stake in IndyCar owner https://t.co/rvYRpZwak9 https://t.co/xQ7iRxp6x2
Fox acquired a one-third interest in Penske Entertainment, the owner of the IndyCar Series and Indianapolis Motor Speedway, the companies said https://t.co/mDtw3jrAt7
ESPN has secured a five-year media rights renewal with the Premier Lacrosse League (PLL), effective from the 2026 season through 2030. The agreement includes coverage of all PLL games as well as matches from the newly established Maybelline Women’s Lacrosse League (WLL). In addition to the media rights deal, ESPN is making a minority equity investment in the PLL, signaling confidence in the league's leadership and long-term growth prospects. All PLL and WLL games will be streamed on ESPN+, with select games broadcast on ABC, ESPN, and ESPN2. This move reflects a broader industry trend where media companies are acquiring stakes in sports leagues to deepen partnerships and expand their content portfolios. Separately, Fox Corporation has acquired a one-third stake in Penske Entertainment, the owner of the IndyCar Series and the Indianapolis Motor Speedway, for an estimated $125 million to $135 million. This investment accompanies an extension of Fox's media rights deal with IndyCar, following a 30% increase in ratings this year. These developments highlight a growing trend of media companies investing directly in sports properties alongside traditional broadcast agreements.