Major electronics retailers have opened August with aggressive discounts on Apple’s latest computers, pushing several M4-based Macs to their lowest prices since launch. Deal-tracking sites report that Amazon has cut the entry-level 13-inch M4 MacBook Air with 16 GB of memory and a 256 GB SSD to $799, $200 below the notebook’s retail listing. The 15-inch version with 512 GB of storage is also $200 cheaper at $1,199. B&H Photo Video matched the momentum by pricing the M4 Mac mini configured with 24 GB of unified memory at $699 and trimming $200 from higher-spec 48 GB and 64 GB models. The store additionally reinstated a $900 reduction on the 32 GB M2 Max Mac Studio, extending record-low pricing to Apple’s small-form-factor desktop line. Peripheral markdowns accompany the Mac cuts. AirPods 4 have fallen back to $99, AirPods Pro 2 to $169, and multiple Apple Watch Series 10 variants are $100 under Apple Store pricing. The promotions coincide with Amazon’s back-to-school campaign and AliExpress’s “Choice Day” sale, which runs through 5 August, signalling an industry-wide effort to clear inventory ahead of the autumn product cycle.