Binance Alpha has emerged as a leading platform for launching new cryptocurrency tokens, featuring several projects in June and July 2025. Notably, Sahara AI (SAHARA), a decentralized AI network, was first listed on Binance Alpha on June 26 at 10:00 UTC, with trading pairs including USDT, USDC, BNB, FDUSD, and TRY. Eligible users could claim an airdrop of 1,000 SAHARA tokens using Binance Alpha Points. The token also saw listings on major exchanges such as Upbit, Bithumb, OKX, Kraken, and Bybit, with Upbit listing SAHARA trading pairs in KRW, BTC, and USDT starting June 26 at 21:30 KST. The token’s initial trading price surged to about $0.17 from a sale price of $0.06, reflecting strong market interest and a fully supported centralized exchange (CEX) launch across top platforms. Sahara AI also launched the Agent Builder and AI Marketplace in open beta, enhancing accessibility for developers and users to build and deploy AI applications. Following SAHARA, Binance Alpha announced upcoming launches for Newton Protocol (NEWT) on June 24, XOCIETY (XO) on June 26, CESS Network (CESS) on June 26, Echo Protocol (ECHO) on July 2, BUGSCOIN (BGSC) on July 1, and CROSS (CROSS) on July 4. Echo Protocol, an Aptos ecosystem BTC liquidity and staking infrastructure project, is set to trade on Binance Alpha starting July 2 at 12:00 UTC, with airdrops available to eligible users. Binance Alpha continues to maintain a unique position as the only major crypto exchange in 2025 that has not delisted any tokens added between January 2023 and December 2024, reinforcing its commitment to supporting new projects and airdrop campaigns.