Huawei, in partnership with JAC Motors, has entered China’s luxury electric vehicle (EV) market with the launch of the Maextro S800, a high-end sedan priced between 708,000 yuan and 1.018 million yuan (approximately $98,000 to $140,000). This pricing is notably lower than initial pre-sale estimates, influenced by competitive pressure from other domestic luxury EVs such as the Su7 Ultra and Yangwang U7. The Maextro S800 is positioned as a challenger to established luxury models like the Mercedes-Maybach, joining competitors including the Nio ET9 and Yangwang U7 in the Chinese luxury sedan segment. Huawei reported receiving 1,000 orders within the first hour of the launch, indicating strong initial market interest. Separately, Avatr Technology has introduced the Avatr 12, a Chinese luxury electric vehicle priced above $40,000, featuring advanced capabilities such as automatic parking that can be activated remotely by the driver.