OpenAI has introduced a budget-priced ChatGPT Go plan at Rs 399 (about $5) a month, aiming to broaden adoption of its conversational AI service in India. The offer undercuts the company’s own ChatGPT Plus tier, which remains at Rs 1,999, and follows rapid growth in demand for generative-AI tools among students, creators and small businesses. The Indian Express reports that rivals have positioned their premium products close to the Rs 2,000 mark, with Google’s Gemini Pro priced at Rs 1,950, Anthropic’s Claude Pro at Rs 1,999 and Perplexity Pro at the same level. xAI is pushing deeper into the low-cost segment with its SuperGrok plan at Rs 700, while all tiers advertise access to the latest multi-modal models such as GPT-5, Grok 4 and Google’s Veo 3. Price competition is also extending beyond subscriptions. Gizmodo highlights a promotion that slashes the lifetime license for the all-in-one platform 1min.AI to $30—an 87 percent cut from the regular $234—bundling text, image, audio and video generation tools in a single dashboard. Analysts say the accelerating price war and emergence of bundled offers could lower barriers for first-time users who still rely mainly on free ChatGPT. The race to lock in market share is intensifying ahead of wider 2025 rollouts of more powerful, cross-media AI models.