Universal Pictures and IMAX on 17 July 2025 began selling tickets for 70 mm IMAX screenings of Christopher Nolan’s Homer adaptation “The Odyssey,” a full year ahead of the film’s planned 17 July 2026 release. Industry executives say it is the earliest wide presale ever offered for a commercial feature. Only a few dozen North American auditoriums capable of projecting 70 mm film were included in the promotion, and many of their limited opening-weekend showtimes sold out within an hour. In Los Angeles and New York resale listings quickly surfaced at prices ranging from about $150 to $250, while heavy traffic temporarily disrupted some theater websites. The $250 million production is the first movie shot entirely with IMAX cameras, extending the premium-format strategy that helped Nolan’s Oppenheimer earn $975 million worldwide—20 percent of it on IMAX screens. Matt Damon stars as Odysseus alongside Tom Holland, Anne Hathaway, Zendaya and others in the epic, which is still in production.