Meta Platforms Inc. has undertaken its largest content cleanup of the year by removing over 10 million Facebook profiles to address issues related to spam, impersonation, and AI-driven content duplication. The company announced new measures targeting accounts that repeatedly reuse photos, videos, or text from other users, labeling such posts as "unoriginal." Under the updated content strategy for 2025, Facebook creators who steal and repost videos risk losing monetization privileges. Meta's crackdown also targets accounts that share auto-generated captions, low-quality AI videos, or apply their own watermarks to others' content. These steps are part of a broader effort by Meta and other platforms like YouTube to curb the spread of non-original content and promote authentic creation on social media.