Elon Musk’s artificial-intelligence startup xAI has begun rolling out Grok Imagine, an image and video generator embedded in the X social-media app. The tool, available on iOS for SuperGrok and Premium+ subscribers, converts text or image prompts into clips as long as 15 seconds with native audio. Musk has branded the feature “AI Vine,” a nod to Twitter’s six-second video service that was shuttered in 2017. He said scaling the model to millions of users remains a “seriously tough inference problem,” but promised rapid iteration. TechCrunch testing shows the service includes a “spicy mode” that can create partially nude or otherwise explicit material, although safeguards still blur some requests. French tech site Frandroid reports the beta limits most videos to about six seconds and costs users roughly €35 a month under xAI’s higher subscription tier, placing the product in competition with Google’s Veo, OpenAI’s Sora and other generative-video systems. Separately, Musk disclosed that engineers have recovered Vine’s long-lost video archive and are working to restore user access so that the clips—once shared by an estimated 200 million users at Vine’s peak—can be reposted on X. The legacy content is expected to sit alongside newly generated videos from Grok Imagine, giving Musk’s platform both nostalgic and AI-driven short-form media as it seeks to boost paid subscriptions and differentiate itself in a crowded social-video market.
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