Nothing Technology has launched its third-generation smartphone, the Nothing Phone (3), marking the company's first true flagship device. Priced at £799 (approximately Rs 79,999 in India), the Phone (3) features a distinctive design highlighted by a transparent chassis and the innovative Glyph Matrix display on the back, which incorporates 489 LEDs capable of showing custom images, app alerts, and mini-games. The device is powered by the Qualcomm Snapdragon 8s Gen 4 chipset and includes a 6.7-inch AMOLED display with a 120Hz refresh rate, a 5500 mAh battery, and runs on Android 15 with Nothing OS. Photography capabilities are enhanced with a quad-camera setup featuring four 50-megapixel sensors, including an off-center periscope lens. Nothing CEO Carl Pei described the Phone (3) as the company’s most premium and ambitious smartphone to date, signaling a strategic push into the high-end market dominated by Apple and Samsung. The Phone (3) supports five years of major Android updates and seven years of security updates, underlining its flagship status. Early reviews praise the device for its unique design, polish, and playful features, although its ability to compete against established models like the Pixel 9 and iPhone 16 remains a subject of discussion among critics. Additionally, Nothing unveiled new over-ear headphones alongside the Phone (3), further expanding its footprint in the premium tech segment.