CLF has a new story in the WSJ this morning suggesting it will change the composition of the midterm electorate -- pretty well set for decades -- by "pouring millions of dollars into polling and advertising." Interesting expectation managing by the House GOP super PAC.
The groups are planning to spend more money far ahead of the traditional blast after Labor Day of an election year They have already started spending in: Georgia, North Carolina, Maine, Alaska and Nebraska They are planning an imminent Texas ad buy 👀 https://t.co/6Gn2wk3CpN
Exclusive: An organization tied to House Republican leadership is spending big to fix a nagging GOP problem: Many of President Trump’s voters don’t show up for midterm elections, when he isn’t on the ballot https://t.co/FvHf4WyVHv
The Congressional Leadership Fund, a super-PAC closely aligned with House Republican leaders, and its non-profit affiliate American Action Network have begun pouring millions of dollars into polling and advertising aimed at mobilizing so-called “prosperity” voters—people who backed Donald Trump for president but frequently skip midterm contests. The early push is designed to protect the GOP’s narrow majority in the 2026 U.S. House elections by reshaping an electorate that historically tilts away from Republicans when Trump is not on the ballot. Unlike past cycles, the groups are spending well before the customary post-Labor Day advertising blitz. Commercials and voter-contact programs are already running in Georgia, North Carolina, Maine, Alaska and Nebraska, with an additional Texas buy expected shortly. Strategists involved in the effort say the goal is to use granular polling and behavioral data to persuade irregular Republican voters to cast ballots in an off-year, potentially altering turnout patterns that have persisted for decades.