LEGO and Nintendo have collaborated to release a LEGO set replicating the classic Nintendo Game Boy, scheduled for launch on October 1, 2025. The set consists of 421 pieces and is priced at $59.99, available for preorder at major retailers including Amazon, Walmart, Best Buy, and GameStop. The LEGO Game Boy is designed as a near 1:1 scale model featuring classic controls and brick cartridges representing games such as Super Mario Land and The Legend of Zelda: Link's Awakening. While the set includes a lenticular display that allows users to swap scenes from these games, it is not a playable device. The product has been showcased at the San Diego Comic-Con (SDCC) and has garnered attention for its nostalgic appeal and detailed design. The set is considered an affordable collector's item that pays homage to the original 1980s handheld console.