Nintendo said it will raise the price of its eight-year-old Switch consoles and several related accessories in the United States on 3 August, citing “market conditions.” Retail listings at Target indicate the standard model will climb to $339.99 from $299.99, the OLED version to $399.99 from $349.99, and the portable-only Switch Lite to $229.99 from $199.99. Selected peripherals, including Joy-Con controllers and the Alarmo clock, are also going up by about $5–$10. Prices for the newer Switch 2 console, as well as physical and digital game software and Nintendo Switch Online memberships, remain unchanged for now, although the company warned future adjustments may be necessary. The U.S. increases come two days after similar hikes took effect in Canada. There, the original Switch rose to C$419.99, the OLED to C$489.99 and the Lite to C$279.99, with most first-party games now priced at C$84.99 and The Legend of Zelda: Tears of the Kingdom at C$99.99. Joy-Con pairs moved to C$109.99, and annual Switch Online subscriptions to C$29.00. Nintendo has not specified what “market conditions” prompted the move, but analysts point to the expanding U.S. tariff regime that now covers goods assembled in Vietnam, where the company shifted much of its production after earlier levies on Chinese imports. The price adjustments arrive as Nintendo’s latest hardware, the Switch 2, posted 5.82 million units sold in its first eight weeks on the market, underscoring the unusual decision to raise prices on a predecessor that launched in 2017.