Google has launched Doppl, an experimental AI-powered app available on iOS and Android in the US that enables users to virtually try on clothing. The app allows users to upload a full-body photo of themselves along with an image or screenshot of any outfit, which Doppl then animates to show how the clothing would look and move on a digital version of the user. This virtual try-on feature generates videos, including 360-degree spins, providing an interactive way to visualize billions of clothing items before purchase. Doppl is part of Google Labs and integrates with Google Shopping, where a try-on button now appears on billions of apparel listings. The app is intended for users aged 18 and older and aims to enhance online shopping by offering a digital fitting room experience, reducing the need for physical dressing rooms.