Meta Platforms’ Instagram has begun rolling out a package of social features that include an opt-in “Instagram Map” and a long-requested repost button for public Reels and grid posts. The update, introduced on 6 August, reaches U.S. users first and is designed to make the photo-sharing app feel more like a real-time social network. Instagram Map lets people share their last active location with a self-selected audience—followers they also follow back, a Close Friends list, specific contacts or no one. Location data refreshes only when the app is opened, and users can disable sharing for particular places or people. The feature surfaces location-tagged Stories and Reels for discovery, echoing Snapchat’s Snap Map but without continuous tracking. The new tool has triggered a wave of privacy questions on social media. Adam Mosseri, Instagram’s chief, has stressed that location sharing is “completely off” unless users grant permission in a two-step opt-in process. Meta says it is reviewing reports from people who claim the function switched on automatically, but maintains no live location is shared without consent. Separately, the repost function lets users amplify others’ public content directly into followers’ feeds and into a new Reposts tab on their own profiles. Brands and creators gain additional distribution, while reposts keep attribution to the original publisher and allow an optional comment. The additions follow a series of moves by Meta to borrow popular formats from rivals such as TikTok and Snapchat, and aim to deepen peer-to-peer engagement on Instagram as regulatory scrutiny and competition for user attention intensify.