Alphabet’s Google used its annual “Made by Google” showcase in Brooklyn on 20 August to pivot the Pixel hardware line more deeply into artificial intelligence, foregrounding Gemini-powered services over cosmetic upgrades. The company unveiled four Pixel 10 smartphones—standard, Pro, Pro XL and a Pro Fold—alongside the Pixel Watch 4, budget Pixel Buds 2a earbuds and a raft of Android and Fitbit software updates. All four handsets run on the new Tensor G5 processor, produced on TSMC’s 3-nanometre node and billed as 34 percent faster for general tasks and roughly 60 percent faster for on-device AI. New software additions include Magic Cue, which surfaces information without a user prompt; Camera Coach for real-time framing advice; and Live Translate, which mimics a caller’s tone while providing real-time voice translation. The base model now adds a telephoto lens, and prices stay flat at US$799. The Pro Fold, shipping in October, is priced at US$1,799 and features the same chip and software suite. Google is also standardising a MagSafe-style mounting and charging system dubbed Pixelsnap, built on the Qi2 standard. Integrated magnets in every Pixel 10 allow snap-on chargers, stands and third-party accessories; wired charging speeds rise to 70 percent in 30 minutes on the XL model. The Pixel Watch 4 inherits the Gemini focus with a personal fitness coach and becomes the first smartwatch to offer satellite-based SOS messaging when the LTE version is off-grid. The watch starts at US$349 in the United States and ₹39,900 in India, with retail availability set for early October. Google is separately introducing a Gemini-powered health-and-sleep coach within the Fitbit app, rolling out in preview to Fitbit Premium subscribers the same month. Rounding out the line-up, Google presented the wallet-friendly Pixel Buds 2a and announced a feature drop for Pixel Buds Pro 2 that adds adaptive audio, gesture controls and deeper Gemini Live integration. The company also confirmed that Pixel 10 devices will be the first smartphones to carry C2PA content-credential support inside Google Photos, which gains a voice-or-text “edit by asking” function. Analysts cited by TipRanks kept a Moderate Buy rating on Alphabet, citing an 8.3 percent upside potential. Reuters noted that by freezing hardware prices despite a 145 percent U.S. tariff on Chinese goods and expanding handset sales to Mexico, Google is betting that AI-centric features, rather than physical redesigns, will drive market share gains.