Google is set to unveil its Pixel 10 series, including the Pixel 10 and Pixel 10 Pro (XL), alongside a new Pixel Watch and Pixel Buds 2a, at the Made by Google event scheduled for August 20, 2025. This launch follows Google's progress in foldable phone technology, having caught up to Samsung in just two generations with the Pixel 9 Pro Fold. Meanwhile, Samsung continues to gain traction in the US smartphone market, increasing its share from 23% to 31% in the second quarter of 2025, driven by strong demand for its Galaxy Z Fold 7 and Z Flip models. The Galaxy Z Fold 7 has reportedly received 25% more preorders than its predecessor. Apple, conversely, has seen its US market share decline from 56% to 49%, with expectations that the foldable iPhone may not arrive until 2027. Coverage and live updates of Google's upcoming event are available through various technology news outlets.