McDonald's Japan has decided to cancel its upcoming Happy Meal campaign featuring trading cards from the popular manga series "One Piece". The decision follows a recent promotional campaign involving Pokémon trading cards that caused widespread disruption, including long queues, bulk purchases for resale, and significant food waste. In response to these issues, McDonald's cited a comprehensive review of related measures as the reason for shelving the "One Piece" promotion. Customers who purchase Happy Meals during the campaign period will instead receive toys from previous promotions. The company has stated that it has fully addressed concerns raised and cooperated with the Department of Trade's investigation into the earlier Burger Blowout promotion. Following the announcement, McDonald's Japan's stock price declined. The cancellation aims to prevent further resale-related disturbances and operational challenges experienced during the Pokémon card campaign.
🚨 MCDONALD’S JAPAN CANCELS ‘ONE PIECE’ HAPPY MEAL PROMO AMID POKEMON CARD CHAOS After a frenzied Pokemon card giveaway led to long queues, bulk buying, and food waste, McDonald’s Japan has pulled the plug on its upcoming ‘One Piece’ Happy Meal campaign. The fast-food giant https://t.co/Pn6imHf1Th
"Unhappy Meals": après le fiasco Pokémon, McDonald's annule une campagne avec le manga One Piece au Japon https://t.co/K3tqV1gmz6 https://t.co/x5IN19s0MU
The fast food chain says it has 'fully addressed' the issues raised and cooperated with the Department of Trade's investigation into the Burger Blowout promo https://t.co/0xfz0EyYuE