Google on 24 July introduced "Web Guide," an optional experiment within its Search Labs program that uses the company’s Gemini artificial-intelligence model to cluster search results by theme. Instead of the traditional linear list, the system groups links under headers such as comprehensive guides, personal experiences or safety tips, each accompanied by a short AI-generated synopsis. The approach is designed to surface pages that might be overlooked in standard rankings and is aimed at both open-ended and multi-sentence queries. Web Guide is initially available to opted-in users under the Web tab of Google Search, with the company saying it plans to test the feature in the broader "All" results view and other areas over time. Web Guide extends Google’s ongoing push to weave AI into core search after earlier rollouts of AI Overviews and AI Mode. The experiment can be toggled on or off at any time, allowing the company to collect user feedback before deciding on a wider release.
Google will use AI to organize search results with Web Guide https://t.co/gG1SIAIUWj
Google's new Web Guide search experiment organizes results with AI | TechCrunch https://t.co/S4iNcTqhkP
Google launches Web Guide, an AI-powered Search Labs experiment that organizes Google Search results by grouping pages related to specific aspects of the query (@sarahpereztc / TechCrunch) https://t.co/KGWbiBysxl https://t.co/QTkQRrH57F https://t.co/ZOzeer1FAj