MSNBC is planning to rebrand itself as My Source News Opinion World, abbreviated as MS NOW, in the coming weeks or months, though no exact date has been announced. The rebranding effort appears to be an attempt to distance the network from its current brand identity. President Donald Trump has publicly criticized the name change, characterizing it as a desperate move to escape the negative perception of MSNBC's news coverage. He described the rebrand as an effort to "get away from the stench of their fake news product" and to "disassociate" from what he called "the garbage that they created." Trump also mocked Comcast, MSNBC's parent company, referring to it as "Concast" and suggested the network is ashamed of its reputation. Additionally, Trump expressed support for the Federal Communications Commission (FCC) revoking the broadcast licenses of ABC and NBC News, further intensifying his criticism of major news outlets.